Notre histoire
The idea to create CATCH 23 swim was born in the summer of 2022. Morgan, CATCH 23 swim’s founder, had grown up in a size 14 body that felt wrong. Wanting to wear what the other girls were wearing, she struggled when she couldn’t find clothes that fit her shape. The clothes that did fit made her feel that her body needed to be hidden behind more fabric to be accepted. Swimwear was at the pinnacle of her struggle, and she would find herself buying swimwear not because of the product, but because she wanted to look like the model who wore it. This left her uncomfortable when she wore the swimsuit and didn’t look the way the model did. Reinforcing the feeling that her body was wrong and her energy needed to be focused on how her body needed to be "better".
When the summer of 2022 rolled around, Morgan had put in the work to have a more positive relationship with her body without trying to conform to expectations surrounding physical change to achieve body acceptance. As she became more confident in her body and started speaking to her experience, she found that so many people, even those who we anticipate are content with their body, fight a silent battle with their body image. Since they were young, the swimwear industry created insecurities that they couldn’t overcome. That summer, one quote had resonated deeply with Morgan, and sparked the beginning of CATCH 23 swim: “Be the person that the younger version of you needed.”
Avance rapide jusqu’à aujourd’hui : CATCH 23 swim existe avec deux objectifs principaux. Le premier est de concevoir des maillots de bain spécifiquement pour les corps de taille moyenne qui veulent se sentir confiants dans leur corps tel qu’il est, et pouvoir montrer autant de peau que les corps plus petits que l’on voit porter les maillots avec lesquels ils ont grandi. Le second, et le plus important, est d’être une entreprise qui comprend que deux corps ne sont jamais identiques. Cela englobe bien plus que la taille : les « imperfections » que l’on nous apprend à cacher dès le plus jeune âge — acné, cicatrices, vergetures, grains de beauté, décolorations... la liste est longue. Le maillot de bain est plus que le tissu que l’on porte sur notre corps, c’est la façon dont nous le vivons. CATCH 23 swim tient à être une marque qui ne se contente pas de proposer des maillots de bain de haute qualité, destinés à devenir des pièces intemporelles de la garde-robe, mais qui normalise aussi les différences par la discussion ouverte et la représentation de ces différences.
CATCH 23 swim se réjouit de se développer, d’élargir son offre de tailles et de styles, et d’être une marque de maillots de bain engagée à promouvoir la positivité corporelle et l’amour de soi.